Watermans Beer Market is was a well-established bar / eatery that sits in a prime location within the historic heart of Salamanca Place, Hobart. We were asked to create their brand with the rich history of their location in mind. The bottle cap-style logo gives the brand a tangible, three dimensional feel, while the use of traditional, warm colours helps link the brand to the industrial, warehouse vibe of Salamanca. The logo typestyle also helps to reinforce the brand throughout various applications in a watermark style, once again adding to the historical flavour.