Cube Real Estate is agency based on the Sunshine Coast that has launched a fresh and highly progressive approach to selling houses. Cube’s Principal approached us in the build up to their launch where his brief was to create a bold new brand and name in an already busy market that would be easily seen and recognised. Knowing that ‘lifestyle choice’ was one of the driving factors in Cube’s doctrine, we developed the “be” concept within the logo as part of their name. This could then be adapted across multiple emotive sub headings to promote key personal aspects that owners wanted to convey to their clients.