Imagene Vitality Centre has progressed from being a successful medical practise based on the Gold Coast to one honing in on the specialised area of holistic health and wellbeing. We were tasked not only with developing a new name, but with creating an image that reflected the re alignment of their business direction. The name “Imagene” followed, along with their new look and feel that was then carried across to brochures, signage and the surgery interiors. A series of 6 sub brands were also designed and implemented for different deliverables within their scope of services.