This exciting business is a unique tourist venture in southern Tasmania. The tours give customers a chance to explore the wilderness and beauty of Tasmania’s rich coastline from the water in an ‘up close and personal’ approach. We designed the logo using a rustic, wilderness style that symbolises their adventure theme and then applied a positioning line to convey a call to action. Cards and brochures were printed on a recycled style paper to further add to the rustic appeal. Signage and press ads along with a website were created for marketing.